Welcome to our HIFF Sponsor Samples Webpage. With HIFF shifting to a hybrid-festival of streaming and in-person screenings, we heavily lean on our online presence to communicate with our audience. Below you will find several ways HIFF can help you connect with our audiences through branding and marketing opportunities during our events. We are not limited to the items shown below and are open to any suggestions and ideas to reach your goals.
Sample partnership write up for Spotlight on Hong Kong Sponsor “Hong Kong Economic & Trade Office in San Francisco (HKETO-SF)
SPOTLIGHT ON HONG KONG: THE MASTERY OF ANN HUI
Presented by Hong Kong Economic & Trade Office
in San Francisco
HIFF is honored to partner with the Hong Kong Economic Trade Office in San Francisco (HKETO-SF) to present this year’s Spotlight on Hong Kong with a special focus on the masterful filmmaker Ann Hui. While not a blockbuster name like Tsui Hark, Stephen Chow, John Woo or Wong Kar Wai, Hui is one of the city’s most celebrated filmmakers of her generation, with 6 Hong Kong Film Awards for best director to her name. Perhaps because of gender bias, or the non-flashy genre elements in her films that usually attributed to the golden era of Hong Kong cinema, Hui is finally getting her spotlight, with a lifetime achievement award at the Venice Film Festival in August (past recipients were David Cronenberg, Robert Redford and Bertrand Tavernier) and HIFF’s great honor to bestow her with our own Career Achievement Award. Problematically, Hui is the first female recipient to receive both of these awards at both film festivals. Regarding this Festival, we hope to rectify this by honoring Hui during our 40th anniversary.
Born in Liaoning Province, in northern China, next to the North Korean border, Hui spent her childhood in Macau before moving to Hong Kong to attend St Paul’s Convent School. After earning a Master’s degree at the University of Hong Kong, she moved abroad to the London Film School, graduating in 1975. On returning to Hong Kong she started her career in TV, working for the likes of TVB and RTHK before moving into feature filmmaking, where she honed her humanistic and socio-cultural narratives that would become signature components of her illustrious filmography. The winner of three Golden Horse awards and six Hong Kong Film Awards (HKFA) for best director, Hui is one of the most talented filmmakers of her generation.
ANN HUI MINI-RETROSPECTIVE (Streaming available from November 5-29)
To honor Ann Hui and her exemplary work, HIFF will present the U.S. premiere of KEEP ROLLING, where Hui becomes a “star” for the first time in Man Lim-chung’s directorial debut. This biopic probes into the acclaimed director’s idiosyncratic world, where we witness her rashness and goofiness, as well as her humanistic concerns for the everyday characters which make her films so moving.
In addition, we will be presenting three films from Hui’s forty-year career: BOAT PEOPLE (1982) is a key part of the Hong Kong New Wave that emerged in the early 1980s, and also garnered Hui early critical acclaim, earning 5 HKFA including Best Director; SONG OF THE EXILE (1990) is a semi-autobiographical film that tells of the strained relations between a mother and daughter with Maggie Cheung, in one of her finest performances; A SIMPLE LIFE (2011) is a quiet heartbreaker that follows Ah Tao, an elderly domestic helper nearing the end of her days. Deannie Yip is brilliant as Ah Tao and superbly supported by Andy Lau in one of his career best roles. This modest, down-to-earth work would also sweep the HKFA and is considered one of Hui’s best films.
Sponsored Film Programs and Showcases: Above-fold film titles on event landing page
PRESENTED BY Pacific Islanders in Communitactions
Director: Cheryl Haines
Country: United States
Genre: Documentary, Art, Political Activism
Running Time: 78 min
Synopsis: Human rights become profoundly personal when dissident artist Ai Weiwei’s monumental exhibition on Alcatraz inspires thousands of visitors to connect with prisoners of conscience worldwide.
PANELS & HIFF TALKS
Thursday, August 13, 3 – 4 pm (HST) FREE TO THE PUBLIC
We are living in a tumultuous, political era. Institutions are being challenged in the film industry, as politics and art are resonant more than ever in an American reckoning from a gamut of causes–Police brutality and #blacklivesmatter; an attack against immigration and the scapegoating of the Other; First Peoples issues and rights being challenged right here in Hawai’i spearheaded by the Mauna Kea movement; and the disparity of wealth and class becoming more apparent via the COVID-19 pandemic, decimating all industries, especially the film and tv industry. In this panel we explore the current movement of Kānaka Maoli filmmakers who are fighting the good fight in telling their own stories in an ever-changing media landscape. Artistic practice, maintaining authenticity in the filmmaker’s perspective, and what protocols to follow in this “new normal” during a global pandemic will be hot button issues discussed in a time of massive structural change as we try to answer the question, “where do we go from here?” Hosted by HIFF Artistic Director, Anderson Le
PANELISTS: Donne Dawson (Hawai‘i State Film Commissioner), Justyn Ah Chong (DOWN ON THE SIDEWALK IN WAIKIKI), Leanne Ferrer (Pacific Islanders in Communications), Chris Kahunahana (WAIKIKI THE MOVIE), Ciara Lacy (OUT OF STATE, HIFF37 Made In Hawai‘i Grand Prize), Erin Lau (THE MOON AND THE NIGHT, HIFF38), Mynette Louie (Producer of I CARRY YOU WITH ME, SWALLOW, NANCY, THE TALE), ʻĀina Paikai (HAWAIIAN SOUL), Ty Sanga (HAE HAWAI‘I, STONES)
Branded Zoom skin and pre-panel ad slide
Branded Zoom Background for Q&A
US Mainland Viewership: 46 states
International Viewership: 24 Countries/Territories
Austria, Australia, Brazil, China, Switzerland, Denmark, Spain, France, Great Britain, Guam, Hong Kong, Hungary, Israel, Japan, Mexico, New Caledonia, Netherlands, New Zealand, Philippines, Poland, Sweden, Singapore, Thailand, Tonga
93% of viewers rated HIFF 2020 “Good” or “Excellent”
50% of viewers stated that 2 or more household members were watching a HIFF40 Fall Festival film at a time
69% of viewers have been attending HIFF 5 or more years
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